RESOURCE PREVIEW · A DIFFERENT ANGLE
After drawing: show the buyer’s experience
The idea Katie returned to her presentation with: act out the buyer’s perspective, rather than explain it only through data.
By Katie2 min read · 1:29 video
After taking time to think about my presentation, I came back with a different way I could approach it. Normally, I think about my executive audience and tailor the presentation to their needs. But in this case, I am also representing the voices of other people: buyers in the market whom my company wants to understand better.
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