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RESOURCE PREVIEW · A DIFFERENT ANGLE

When experience becomes a script

Experience helps us recognize patterns. Sometimes it is worth checking which pattern we have recognized.

By Katie
2 min read

After fifteen years in B2B marketing, I appreciate the value of experience. It helps me recognize a familiar problem, ask a more useful question, and see connections that might once have taken much longer to find. It is also something I want to keep examining. A familiar problem can invite a familiar answer before I have looked closely enough.

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